Web Studio
Project:
Brand Strategy
Brand Identity Design
The Brand Brief
Sunspace requires a brand identity that is minimal yet friendly but maintains black, white and yellow colors.
The Solution
Produce a brand that conveys Sunspace's unique characteristics using minimal design principles that sets it apart from the competition.
Problem
Sunspace approach me on my Facebook page and wanted to collaborate with me to make her logo. So I invite the owner for a quick call about her problem.
I discover that, aside from not having a logo, she hasn’t established her brand foundation. So, I offer her brand strategy and brand identity.
Choose Your Sun
Sun Space is a local café located in Laguna Philippines, giving its target customers happiness and relaxation amidst the noise around through a sip of great coffee.
As we say, your sun is found in the little things that give you warmth. Could be exciting news that you’ve been waiting for a long time or a person who’s always been there for you. As cheesy as it seems, choose that sun.
For us, our sun language has always been through simple things such as food and coffee - a sure way to make anyone’s day!
Deliverables
1. Brand DNA
2. Customer Analysis
3. Typography
4. Visual Ussage
5. Logo
6. Color Palette
Tzu-sun Kc Khor
Owner of Sun Space Cafe
When they said to put your heart where your passion is, Julz of Dotted Studios definitely did! He works with the client in mind. Even prioritizing small businesses such as ours! In the beginning, I had a vision of what we wanted but what he delivered surpassed what we imagined. I like the process of discovery and getting the full story so that he can craft the brand imaging down to the little deets. It was our first time doing business with a brand strategist and we are so glad we found Dotted Studios!! So grateful to work with him! Creativity, Efficiency, Professionalism all 11/10!